Sustainability as enrichment

Together for a better future!

Nature touches us when we leave it untouched. Brixen and its surroundings stand for spectacular mountains, mystical forests and wild water places; these are the places we want to preserve.

Sustainability is no longer a special feature, sustainability has become the norm. Politics, business and consumers have understood that everyone must make a contribution and use resources responsibly. Because a consistently practiced positioning in the field of sustainability fits perfectly Brixen Tourism, it is a fundamental topic for our strategy. 

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GSTC certification for Brixen and surroundings

The highest sustainability certification in tourism

The Global Sustainable Tourism Council (GSTC) was founded in 2007. This organisation is committed to establishing basic standards in the wide-ranging field of sustainability and to making them comparable.

The criteria of the GSTC are divided into the following four basic pillars:

  • Management
  • Socio-economics
  • Culture
  • Ecology

The certification process sets out the methods, procedures and timing of the review to ensure independence and credibility. External auditors by Vireo have reviewed our sustainability report and will review our progress annually.

In Brixen and the surrounding area, we work consistently and with commitment on the issue of sustainability and are one of only a few regions in Italy with a GSTC sustainability certification.

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South Tyrol Sustainability Label

Tourism in South Tyrol: certified sustainability

The Sustainability Label South Tyrol is based on the criteria of the Global Sustainable Tourism Council (GSTC), which were developed to provide a uniform understanding of sustainable tourism.
These criteria can be divided into four different areas:

  • Management
  • Socio-economy
  • Culture
  • Ecology

The sustainability label enables destinations and accommodation/gastronomy businesses to make their commitment to sustainable development visible to all. Because sustainability is a long-term path, there are three levels of the label, which are checked by an audit. For each level, different criteria have to be fulfilled, whereby the third and highest level corresponds to the GSTC certification and is thus internationally recognized.

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Resident survey Brixen/ Bressanone

How the population sees local tourism

As part of the sustainability certification, a residents' survey was conducted in Brixen/ Bressanone, Vahrn/Varna and Franzensfeste/Fortezza in collaboration with IDM Südtirol and Eurac Research in spring 2023 and early 2024. The aim of the survey was to find out respondents' expectations, satisfaction and concerns about local tourism. The population was also asked about future demands on the destination. Protection of nature and landscape, focus on quality rather than quantity in tourism and improvement of traffic flows are the top priorities. 


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Climate change and climate change adaptation

Climate change ist happening.

Climate change is happening and can also be felt in Brixen. Even by completely stopping the emission of greenhouse gases, a further increase in temperature is unavoidable. In addition to increased climate protection measures, steps are needed to adapt to the consequences of climate change that can no longer be averted. The spring and autumn months will become warmer and an extensive spring hike may already be possible in early March. The summer months will also become hotter and summit hikes will have to be postponed until early morning. At Bressanone Tourism, we take this change into account in our product development so that unique experiences in Brixen and the surrounding area can still be guaranteed.

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