Funding Program - Interreg V-A Italy-Austria


Health & Wellness

Funding Program - Interreg V-A Italy-Austria Winhealth-logo
Start date - 11/1/2016
End date - 4/1/2019
Project description

Winter tourism is a significant economic factor and an important employer in the program area. Although, there is an urgent need for the diversification of winter tourism products. Evidence-based health tourism offers a variety of strategic development opportunities. The project WinHealth aims at valorizing the health tourism potential in terms of Alpine natural & cultural resources. In a cross-border cooperation, innovative economic value chains & business models will be developed, which shall not replace snow-related offers, but complement them. A broad-based cross-border qualification & know-how transfer initiative stimulates SME- & destination-driven innovation in terms of health tourism and strengthens their knowledge base. In this way, health tourism is positioned as strategic development factor for the diversification of Alpine winter tourism offers in the program area.

Watch the WinHealth project video   

1. Lead Partner: Paracelsus Medizinische Privatuniversität Salzburg, Österreich
2. Private Universität für Gesundheitswissenschaften, medizinische Informatik und Technik, Österreich
3. Provincia di Udine, Italien
4. IDM Südtirol - Alto Adige, Italien
5. Tiroler Zukunftsstiftung, Österreich
6. Fachhochschule Salzburg GmbH, Österreich
7. Tourismusverein Ritten / Associazione Turistica Renon, Italien
8. Brixen Tourismus Gesellschaft / Bressanone Turismo Societá Cooperativa, Italien
Associate Partners:
1. Ferienregion Nationalpark Hohe Tauern GmbH, Österreich
2. Salzburger Land Tourismus Gesellschaft m.b.H, Österreich
3. Innovations- und Technologietransfer Salzburg GmbH, Österreich
4. Consorzio Innova FVG, Italien
5. Tourismusverband Kitzbüheler Alpen St. Johann in Tirol, Österreich
By train to Bressanone
By train to Bressanone
The German and the Austrian railways DB and ÖBB take you quickly and comfortably to South Tyrol. Every day there are several direct connections to Bressanone in the heart of South Tyrol. From Munich modern Eurocity trains run 5 times a day directly to Bressanone. The journey takes 31/2 hours.
Mobility on holiday
Be twice as mobile with the BrixenCard - completely free of charge. If you stay overnight in a BrixenCard partner company all regional bus and rail links (regional trains), the City buses, the ski bus Plose, the cable cars Renon, Maranza, San Genesio, Meltina, Verano and Colle, the narrow gauge railway Renon and the funicular railway Mendola are included.
Mobility on holiday
Twice the pleasure.
The BrixenCard is your personal ticket to a world of advantages and free attractions. The BrixenCard opens the doors to an unforgettable, twice the fun holiday experience - and is included in your room price.
BrixenCard: free and priceless!
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